📸 A/B Photo Testing

Test different photos to find which ones drive more orders. Science-based selling.

What is A/B Photo Testing?

Simple: Upload 2 different photos of the same item. See which one customers click on more. Use the winner.

Example:

Photo A: Burger on white plate
Clicks: 45/week
Photo B: Burger with fries, napkin
Clicks: 78/week 🎉
💡 Tip: Use Photo B = more orders. Test next item.

🧪 How to Test Photos

  1. Pick one item to test (e.g., your Spaghetti)
  2. Take Photo A (simple plating, plain background)
  3. Take Photo B (with garnish, better styling)
  4. Upload Photo A to FoodHub
  5. Keep it live for 7 days, track clicks/orders
  6. Switch to Photo B for the next 7 days
  7. Compare results
  8. Use the winner. Move to next item.

🎯 What to Test

🧪 Styling

Photo A
Plate of pasta, plain
Photo B
Pasta with parmesan, fresh basil, spoon
Expected: B wins - looks more appetizing

🧪 Garnish

Photo A
Pizza with toppings
Photo B
Pizza with toppings + oregano sprinkle
Expected: B wins - looks fresher

🧪 Portion

Photo A
Burger alone
Photo B
Burger with fries on plate
Expected: B wins - shows complete meal

🧪 Lighting

Photo A
Indoor artificial light
Photo B
Natural sunlight
Expected: B wins - looks more real & fresh

🧪 Angle

Photo A
Food from above (top-down)
Photo B
Food at 45° angle (3/4 view)
Expected: B wins - more appetizing angle

🧪 Background

Photo A
Busy/colorful background
Photo B
Simple white/neutral background
Expected: B wins - focus on food

🧪 Scale Reference

Photo A
Pizza alone
Photo B
Pizza with hand/knife for size
Expected: B wins - shows actual size

🧪 Crispiness Signal

Photo A
Soft-looking fries
Photo B
Golden, crispy fries with steam
Expected: B wins - looks fresh-cooked

📊 Track Your Results

Weekly Testing Template

Week 1 (Photo A - Simple Plating)
Item: Spaghetti Carbonara
Clicks: 45 | Orders: 12 | Revenue: ₱3,000

Week 2 (Photo B - With Garnish)
Item: Spaghetti Carbonara
Clicks: 78 | Orders: 18 | Revenue: ₱4,500

✅ Winner: Photo B (+73% clicks, +50% orders, +50% revenue!)
💡 Tip: Focus on items that are slow. Even small photo improvements = big revenue gains.

🚀 Advanced: Multiple Variables

After First Test:

  1. Keep Photo B (the winner)
  2. Now test ANOTHER variable with Photo B:
    • If you tested styling, now test angle
    • If you tested garnish, now test background
  3. Continue iterating
  4. After 4-5 tests per item, you'll have the BEST photo
💡 Pro Strategy:
Spend 2 weeks testing each of your top 5 items. After 10 weeks, you'll have perfectly optimized photos = 50%+ more orders.

Next: Advanced strategies to boost your FoodHub revenue

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