📢 Marketing Tips & Strategies

FoodHub gives you the tools. Here's how to use them to drive real orders.

🚀 Quick Launch Checklist (First Week)

  1. Day 1: Share link on WhatsApp status + Facebook + Instagram stories
  2. Day 2: Send SMS to 20 top customers with ₱100 discount code
  3. Day 3: Post professional photo of food + caption "Now on FoodHub" on all social
  4. Day 4: Create a TikTok/Reels showing menu highlights (30 seconds max)
  5. Day 5: Email regular customers: "We're on FoodHub + cheaper than Foodpanda"
  6. Day 6: Ask first customers for Google reviews
  7. Day 7: Analyze which items sold most, feature them in next week's posts

📱 Where to Promote Your FoodHub Link

WhatsApp Status

⏱️ 5 min
👥 Reach: 500-5000/month

Daily. Show new dishes, limited-time offers, delivery times

Facebook Page

⏱️ 10 min
👥 Reach: 2000-10k/month

Post 3x/week. Food photos, customer reviews, special offers

Instagram Stories

⏱️ 5 min
👥 Reach: 500-3000/month

Daily. Behind-scenes, food prep, customer satisfaction

Instagram Reels

⏱️ 20 min
👥 Reach: 5000-50k/month

Weekly. Food being plated, taste tests, before/after. Use trending audio.

TikTok

⏱️ 15 min
👥 Reach: 10k-100k/month

2x/week. Trending sounds + food. Keep it under 30 seconds. Show REAL food.

Google Business

⏱️ 5 min
👥 Reach: 100-5000/month

Add link to description. Post specials. Respond to reviews.

SMS/Text

⏱️ 3 min
👥 Reach: 100-500/month

Weekly. Send discount codes or highlight a new dish.

Word of Mouth

⏱️ Free
👥 Reach: 50-200/month

Ask customers to share link with friends. Offer referral discounts.

🎯 Content Ideas (Post Templates)

📸 Food Photo + Enticing Caption

"'Golden crispy fried chicken, served fresh daily 🍗 Order now on FoodHub - link in bio' + photo of chicken"

📅 Frequency: 3x per week

⏱️ Time-Based Offers

"'Happy Hour 3-5pm: 20% OFF all drinks ☕️🧃 Delivery ready in 30 mins. Order on FoodHub!'"

📅 Frequency: Daily

⭐ Customer Review/Testimonial

"Mang Juan: "Best spaghetti sa area! Fast delivery, affordable!" 5/5 ⭐ Thanks for the love!"

📅 Frequency: 2x per week

🆕 New Item Announcement

"'NEW: Garlic butter shrimp pasta (₱180) 🍤 Limited time only! Sold out on Foodpanda, available on FoodHub first!'"

📅 Frequency: Weekly

❌ Foodpanda Comparison

"'Same food, cheaper on FoodHub 💰 Foodpanda charges 25%, we charge 8%. Save ₱50 per order. Link in bio!'"

📅 Frequency: 1x per week

🎉 Special Occasion

"'Celebrating 1 year in business! 🎂 Thank you for your support. 30% OFF everything TODAY ONLY on FoodHub!'"

📅 Frequency: When relevant

📊 Measurement & Optimization

Track These Numbers:

Total Orders/Week
→ Are promotions working? Should you increase marketing spend?
Average Order Value
→ If rising, your photos & descriptions are persuading customers. Keep it up.
Best-Selling Items
→ Feature these more in your marketing. They're your profit drivers.
Traffic by Platform
→ Where are most orders coming from? (WhatsApp, Instagram, SMS, etc)
Customer Repeat Rate
→ If high, you have product-market fit. Ask them for reviews/referrals.

💰 Use Discount Codes (Smart, Not Desperate)

Discount Strategy:

Occasion
First-Time Customer
Code & Discount
FIRST50: ₱50 OFF on first order
💡 Lowers barrier to try. Easy conversion.
Occasion
Referral
Code & Discount
REFER100: ₱100 for both (you + friend)
💡 Turns customers into salespeople.
Occasion
Weekly Loyalty
Code & Discount
WK{DATE}: 20% OFF every Tuesdays
💡 Creates habit. Predictable traffic.
Occasion
Slow Days
Code & Discount
PICKUP20: 20% if customer picks up
💡 Increases volume on low-traffic days. Saves delivery cost.
Occasion
Birthday Month
Code & Discount
BDAY25: 25% if you share birthday
💡 Customer data + loyalty. Personal touch.
💡 Pro Tip: Rotate 2-3 active codes at a time. Too many = customers confused. Test which codes drive most orders.

Next: Learn how to upload menu items and professional photos

Upload Menu & Photos →